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From cup to beans: discover the origins of this Saga of Taste

From cup to beans: discover the origins of this Saga of Taste

It all began in 2016, around the coffee machine, when Ghassan Kara, an engineer by training, a first-time entrepreneur, an expert in getting businesses up and running again, with a passion for numbers and technology, but also sensitive to saving our planet (he travels by metro or electric car), got together with his colleague Patrick Krawczyk, also a first-time entrepreneur, an expert in sales and marketing, with a passion for numbers and digital, but also sensitive to saving our planet (he travels by bike or ... by bike).

The 2 of them run a coffee and sweets vending business. They know coffee from bean to cup, but also the needs of the BtoB market.

They know that the coffee break has changed

It's a place for meeting, exchanging ideas and bonding, and has also become a customer service, and that in 2017, employees and customers of small and medium-sized businesses expect something else in their cup: taste, responsibility, choice, convenience, but above all convenience and flexibility.

A decisive encounter with the Café Royal brand through Raphaël Gugerli : General Manager of Delica and Ralf Van den Bragt : General Manager of the coffee sector. (One of Migros' many industries) A famous coffee roaster since 1864, decided to create Café Royal Pro in 2018, surrounded by Alban, Nathalie and Laetitia.

Café Royal, a brand with unsuspected values, recognized for its expertise in taste, (Café Royal recognized flavor of the year every year since 2015) but less so for its CSR policies, its constant quest to improve its Carbon footprint in particular.